Get Zen. Get Obachan.

Obachan is an online store for all Japan and Japanese home decor passionate people. It started in January 2017 as as entrepreneurial experiment: inspired by the Japanese New Year custom Fukubukuro in which merchants fill bags with unknown random contents and sell them at convenient prices, I created a monthly subscription box service through which I would deliver mystery boxes all over the world.

Both concept and website revolved around my life-long passion for Japan, and minimalistic design and apparently this synergy connected with many people, resulting in hundreds of boxes delivered in more than 20 countries.

A beautiful home is a well-lived home.

Overwhelmed by the positive comments coming from blogs and media, I decided to push the project a little further and in January 2018 Obachan turned into an online store.

Obachan is all about Japanese artisanal crafts and culture 🇯🇵 Premium ceramics, textiles, stationery as well as traditional snacks and candies travel from all around Japan to Tokyo where they are carefully sorted, packed and shipped.